Our class was tasked with helping “Insecta international”, a fictional corporation, sell arthropods to a new audience through the use of brands. with the large selection of arthropods to choose from, I chose to form my brand around dragonflies.
Dragonflies are one of the most useful insects to have around. While being virtually harmless to humans, they eat the pests we don’t want around us and they look good while doing it. An added bonus it that they’ll let you know if your water supply is clean or not for they only live near clean bodies of water.
With the brand assignment, we had to both form a brand identity as well as design a brand mark to go with.